mParticle vs RudderStack

Side-by-side comparison of model-estimated upside.

mParticle

+26%

est. 2Y upside i

Data & Analytics

Rank

#1898

Sector

Customer Data Platform

Est. Liquidity

~2Y

Data Quality

Data: Medium

The equity opportunity is moderate, primarily tied to Rokt, which acquired mParticle for $300M in January 2025.

Last updated: March 10, 2026

RudderStack

-23%

est. 2Y upside i

Data & AnalyticsSeries C

Rank

#2914

Sector

Customer Data Platform

Est. Liquidity

~4Y

Data Quality

Data: Medium

Given the high incumbent threat, significant preference overhang, and a 2-year horizon that may not be long enough for an IPO, the expected equity value is negative at -23%.

Last updated: July 19, 2026

Upside Comparison

Expected Upside

Disclaimer: These rankings are AI-generated estimates and do not constitute financial or career advice. Always conduct your own due diligence.