+28%

est. 2Y upside i

Sales & Marketing

Wiza is on a mission to drive revenue for sales and marketing teams through simple personalization. With an easy-to-use interface and 30+ data points available, Wiza supports everything from robust ABM campaigns to fast and accurate lead generation activities. That’s why companies like Slack, UserTesting, Teradata and 30,000+ other businesses trust Wiza to scale their outbound sales and drive new revenue.

Rank

#1428

Sector

Sales Intelligence Software

Est. Liquidity

~2Y

Data Quality

Data: Medium

The equity offers a modest 27.7% expected upside over 2 years, driven by a likely base-case acquisition at ~$22.75M versus the current $14M valuation.

Last updated: August 3, 2026

Bull (10%)+132%

Wiza capitalizes on its verification moat and secures a higher acquisition bid or an IPO window; multiple expands to 5x forward revenue, valuing the company at $32.5M (+132%). This requires a strategic acquirer willing to pay for real-time data, not just the current $14M M&A offer.

Base (45%)+63%

Wiza grows ARR to $6.5M over 24 months and trades at 3.5x forward revenue, in line with slower-growing public comps; exit valuation reaches $22.75M (+62.5%). The current M&A offer at $14M may be replaced by a slightly better one, but organic growth drives most of the return.

Bear (45%)-30%

Competitive pressure from Apollo.io and ZoomInfo compresses the multiple to 1.5x despite revenue growth; exit valuation falls to $9.75M (-30%). If the M&A offer is withdrawn and growth slows, equity could be worth even less.

Est. time to liquidity~2.0 years

Preference Stack Risk

low

Funding Intensity

0%

No preferred stock; total funding is $0, so common retains all proceeds.

Dilution Risk

low

No institutional funding to date; growth appears self-funded, so minimal new issuance dilution.

Secondary Liquidity

none

No known secondary market; only liquidity is a potential acquisition (M&A offer at $14M).

Questions to Ask at the Interview

Strategic questions based on Wiza's data — designed to show you've done your homework.

  • 1

    “How does Wiza plan to defend against ZoomInfo and Apollo.io moving downmarket with integrated prospecting suites?”

  • 2

    “With a credit-based pricing model, what are the unit economics and churn rates for SMB versus mid-market customers?”

  • 3

    “Since there is an M&A offer on the table, how does that affect the equity grant's potential liquidity timeline and vesting schedule?”

Community

Valuation Sentiment

Our model estimates +28% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.