-31%

est. 2Y upside i

Series A

Toma builds AI agents that protect dealership revenue, retention, and reputation by automating communications and workflows with safeguards that protect the customer experience. Since launching in 2024, Toma has helped dealerships nationwide answer more than 1 million calls, save staff hours of time every week, and recover millions in revenue.

Rank

#2958

Sector

Automotive Software

Est. Liquidity

~2Y

Data Quality

Data: Low

The equity package offers a negative expected return (-30.7%) over a 2-year horizon due to high incumbent threat, severe preference overhang ($17.5M on ~$50M estimated valuation), and likely near-term dilutive financing.

Last updated: July 3, 2026

Bull (20%)+36%

AI adoption accelerates in automotive dealerships; Toma achieves category leadership with a16z backing. Exit multiple holds at 15x on projected $9M revenue, yielding 135M exit. After ~20% dilution, return ~36%.

Base (35%)+1%

Growth moderates as incumbent threats from CDK and Cox mount. Exit multiple converges to public comp range (~7x) on $9M revenue, exit $63M. After preference and dilution, return ~1%.

Bear (45%)-85%

Dominant incumbents stifle adoption; revenue stalls below $6M. Exit multiple compresses to 3x, exit $27M. Common equity after $17.5M preference and dilution loses ~85% of entry value.

Est. time to liquidity~2.0 years

Preference Stack Risk

severe

Funding Intensity

3500%

Total preferred liquidation preference of $17.5M represents ~35% of estimated entry valuation ($50M), creating significant overhang.

Dilution Risk

high

With only $17.5M total funding and 60 employees, runway likely <2 years from June 2025, necessitating dilutive financing.

Secondary Liquidity

none

No secondary transactions reported; shares are illiquid.

Questions to Ask at the Interview

Strategic questions based on Toma's data — designed to show you've done your homework.

  • 1

    “How does Toma plan to defend against distribution moats of CDK and Cox?”

  • 2

    “What is the unit economics per dealership (LTV/CAC) and how does it improve with scale?”

  • 3

    “Given the early stage, what is the expected dilution from future rounds and what is the strike price on options?”

Community

Valuation Sentiment

Our model estimates -31% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.