-59%

est. 2Y upside i

AI & MLSeries A

Toma builds AI agents that protect dealership revenue, retention, and reputation by automating communications and workflows with safeguards that protect the customer experience. Since launching in 2024, Toma has helped dealerships nationwide answer more than 1 million calls, save staff hours of time every week, and recover millions in revenue.

Rank

#429

Sector

AI, Automotive, SaaS

Est. Liquidity

~5Y

Data Quality

Data: Medium

Toma is a rapidly growing Series A company ($9M ARR, founded 2024) in the promising AI voice agent space for car dealerships, backed by Andreessen Horowitz.

Last updated: March 10, 2026

Bull (25%)+400%

Toma rapidly expands its market penetration within car dealerships, becoming the dominant AI voice agent solution by leveraging its proprietary automotive-specific AI and deep integrations. New product lines like 'Safeguards' and 'Inbox' further increase ARPU and switching costs. The company achieves $50M+ ARR by 2028, justifying a $400M+ valuation (5x current) at a premium multiple (e.g., 8x ARR) due to strong growth and a clear path to profitability.

Base (45%)+100%

Toma continues to grow steadily within the automotive dealership market, securing more regional and national groups, and expanding its 'AI operating system for automotive dealership conversations'. It faces increasing competition from both specialized AI startups and incumbents expanding their offerings. Growth moderates but remains strong, reaching $20-25M ARR by 2028. An acquisition by a larger automotive software provider or a communication platform at a $150-200M valuation (e.g., 6-8x ARR) is the most likely outcome.

Bear (30%)-80%

Dominant incumbents like Twilio or Five9, or large automotive DMS providers, launch highly competitive, well-resourced AI voice agent solutions, leveraging their existing customer bases and infrastructure. Toma struggles to differentiate, growth stalls below $15M ARR, and a down round or fire sale acquisition values the company at or below its total funding ($17.5M), wiping out most common stock value due to liquidation preferences.

Est. time to liquidity~5.0 years

Preference Stack Risk

high

Investors hold $17.5M in liquidation preferences. In an exit at or below the estimated $85M Series A valuation, common stock holders would be significantly impacted.

Dilution Risk

moderate

As a Series A company, Toma will likely require additional funding rounds (Series B, C, etc.), which will lead to further dilution for current equity holders.

Secondary Liquidity

none

Given its Series A stage, there is currently no active secondary market or tender offers for Toma's equity.

Other — 1 role

View all 6 open roles at Toma →

Last updated: February 22, 2026

Questions to Ask at the Interview

Strategic questions based on Toma's data — designed to show you've done your homework.

  • 1

    “Given the stated 'medium' incumbent threat from large players like Twilio and Five9, how is Toma strategically planning to defend its market position and proprietary AI advantage as these companies potentially expand into automotive-specific AI solutions?”

  • 2

    “With $9M ARR and a focus on car dealerships, what are the company's near-term and long-term strategies for expanding its customer base within the automotive SAM, and are there plans to diversify into adjacent verticals or offer broader AI solutions?”

  • 3

    “As a Series A company with $17.5M in total funding, what is the anticipated timeline for future funding rounds, and how does the company envision a liquidity event (e.g., acquisition or IPO) for employees holding equity, particularly considering the current preference stack?”

Community

Valuation Sentiment

Our model estimates -59% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.