-92%

est. 2Y upside i

Sales & MarketingSeed

Mobile marketing analytics and infrastructure

Rank

#3208

Sector

Mobile Marketing Analytics

Est. Liquidity

~4Y

Data Quality

Data: Low

Tenjin operates in a highly competitive mobile marketing analytics sector with dominant incumbents and a moderate competitive moat.

Last updated: March 10, 2026

Bull (15%)+250%

Tenjin's new self-service platform gains significant traction among small to mid-sized developers, and the Meta MMP partnership drives substantial new customer acquisition. This leads to accelerated revenue growth, making Tenjin an attractive acquisition target for a larger ad-tech or marketing platform, justifying a valuation of $122.5M.

Base (40%)+50%

Tenjin maintains its niche in mobile marketing analytics, leveraging its flat-fee model and recent Meta partnership to retain existing customers and acquire new ones, despite intense competition. Revenue grows steadily, leading to a modest exit or further funding round at a $52.5M valuation.

Bear (45%)-80%

Dominant incumbents like AppsFlyer and Google Analytics intensify competition, offering more comprehensive features or aggressive pricing, eroding Tenjin's market share. Growth stalls, leading to a down round or a low-value acquisition at $7M. Given $3.19M in liquidation preferences, common stock holders would see minimal returns.

Est. time to liquidity~4.0 years

Preference Stack Risk

moderate

Investors hold $3.19M in liquidation preferences, representing approximately 9.11% of the estimated current $35M valuation.

Dilution Risk

high

As a seed-stage company founded in 2014, Tenjin will likely require additional funding rounds to scale, which could lead to significant future dilution for common shareholders.

Secondary Liquidity

none

There is no indication of active secondary markets or tender offers for Tenjin's equity.

Business — 2 roles

Engineering — 2 roles

View all 4 open roles at Tenjin →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Tenjin's data — designed to show you've done your homework.

  • 1

    “How does Tenjin plan to effectively compete and differentiate against the comprehensive offerings and larger market shares of incumbents like AppsFlyer, Singular, and Google Analytics, especially with the new self-service platform?”

  • 2

    “Given the company's founding in 2014 and the last funding round in 2016, what is the strategic plan for future funding rounds or a liquidity event, and what is the anticipated timeline for employees to realize value from their equity?”

  • 3

    “The mobile marketing landscape is constantly evolving with privacy changes (e.g., Apple's ATT). How is Tenjin adapting its platform and strategy to ensure continued value and compliance for its customers in this dynamic environment?”

Community

Valuation Sentiment

Our model estimates -92% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.