-59%

est. 2Y upside i

Sales & MarketingSeries B

Rank

#3755

Sector

AdTech / Marketing Tech

Est. Liquidity

~3Y

Data Quality

Data: Low

TellApart's equity presents a highly risky proposition with negative growth, severe incumbent threat, and a stale valuation.

Last updated: July 3, 2026

Bull (10%)+26%

Exit at 5x forward revenue (above comp range) on category leadership or acquisition by a tech giant. Projected revenue $12.6M yields exit ~$63M, net of 15% dilution gives 26% upside from $44.6M entry.

Base (40%)-30%

Exit at 3x forward revenue (mid-comp range). Revenue decline to $12.6M, exit ~$37.8M, after dilution yields -30% return.

Bear (50%)-100%

Multiple compresses to 0.5x on competitive and regulatory headwinds. Exit ~$6.3M below $17.7M preferred, common stock wiped out.

Est. time to liquidity~2.5 years

Preference Stack Risk

severe

Funding Intensity

3970%

Total funding of $17.7M represents 40% of entry valuation, creating severe preference overhang that can wipe out common holders in downside.

Dilution Risk

moderate

Company is profitable but revenue is declining; a future raise to pivot is possible, though not assumed in base case. We estimate 15% dilution risk.

Secondary Liquidity

none

No secondary market activity reported; liquidity path depends entirely on M&A or IPO, which are uncertain.

Questions to Ask at the Interview

Strategic questions based on Tellapart's data — designed to show you've done your homework.

  • 1

    “How would you position TellApart against Google and Meta's walled gardens for cross-device targeting?”

  • 2

    “What is the path to stabilizing revenue decline given privacy regulation trends?”

  • 3

    “How does the equity compensation compare to a role at a public ad-tech company with liquid stock?”

Community

Valuation Sentiment

Our model estimates -59% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.