+25%

est. 2Y upside i

E-CommerceSeries A

The one-stop shop for mom-and-pop stores in Pakistan to buy inventory.

Rank

#2130

Sector

B2B E-commerce / Retail Tech

Est. Liquidity

~5Y

Data Quality

Data: Low

Given stale data and high uncertainty, equity upside is modestly positive but carries significant downside risk.

Last updated: July 3, 2026

Bull (20%)+288%

Revenue reaches $10.2M with multiple expanding to 20x due to IPO window and category leadership in Pakistan's B2B e-commerce. Resultant market cap $204M, yielding 288% upside net of 20% dilution.

Base (45%)+2%

Revenue grows to $10.2M with multiple compressing to 6x, in line with public comps. Market cap $61.2M, modest 2.4% upside after dilution and preference.

Bear (35%)-97%

Revenue stalls at $10.2M with multiple collapsing to 3x; exit $30.6M, but after 1x liquidation preference of $18.9M, common stock recovers only $11.7M, a -76.6% return, further reduced by dilution to -96.6%.

Est. time to liquidity~5.0 years

Preference Stack Risk

severe

Funding Intensity

3780%

Total funding $18.9M vs. entry valuation $50M gives a 38% preference overhang, meaning a significant portion of exit value must go to preferred before common sees proceeds.

Dilution Risk

high

Company last raised in 2021; likely to raise within 24 months, adding 15-25% dilution to common stockholders.

Secondary Liquidity

none

No secondary market activity reported; shares are illiquid until a liquidity event.

Data — 2 roles

Engineering — 2 roles

Sales — 2 roles

HR — 1 role

Marketing — 1 role

View all 8 open roles at Tajir →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Tajir's data — designed to show you've done your homework.

  • 1

    “How do you plan to defend against incumbents like traditional distributors and well-funded B2B e-commerce startups?”

  • 2

    “What are the unit economics (take rate, gross margin) and how do they scale with density?”

  • 3

    “Given the regulatory tailwinds/headwinds, how does the company manage tax compliance for its retailer base?”

Community

Valuation Sentiment

Our model estimates +25% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.