Second Measure

secondmeasure.com →

-53%

est. 2Y upside i

FinTechSeries A

Rank

#1527

Sector

Fintech

Est. Liquidity

~7Y

Data Quality

Data: Low

Second Measure was acquired by Bloomberg in December 2020 for reportedly over $100 million, significantly de-risking the company as a standalone entity.

Last updated: March 10, 2026

Bull (30%)+125%

The Bloomberg Second Measure unit significantly expands its data coverage and client base, becoming a cornerstone of Bloomberg's alternative data strategy. This drives substantial revenue growth and strategic importance within Bloomberg, hypothetically increasing its implied unit valuation to $675M.

Base (60%)+50%

The Bloomberg Second Measure unit maintains its strong market position and continues to grow steadily, leveraging Bloomberg's distribution. Its implied unit valuation within Bloomberg hypothetically rises to $450M, reflecting consistent performance.

Bear (10%)-30%

Increased competition or a shift in Bloomberg's strategic priorities leads to slower growth for the Second Measure unit. Its implied unit valuation within Bloomberg hypothetically declines to $210M, impacting overall contribution.

Est. time to liquidity~7.0 years

Preference Stack Risk

low

Original $26M in investor preferences were resolved upon the 2020 acquisition by Bloomberg. New equity grants would be in Bloomberg, not Second Measure directly, and thus not subject to Second Measure's prior preference stack.

Dilution Risk

low

As a business unit within Bloomberg, Second Measure is not subject to external funding rounds or dilution in the traditional startup sense.

Secondary Liquidity

none

Bloomberg is a privately held company, so there is no active secondary market for its equity.

Questions to Ask at the Interview

Strategic questions based on Second Measure's data — designed to show you've done your homework.

  • 1

    “Given Second Measure's integration into Bloomberg, how does the team measure its success and contribution to Bloomberg's overall financial data offerings?”

  • 2

    “What are the strategic priorities for the Bloomberg Second Measure product line over the next 2-3 years, particularly in terms of data expansion, new market segments, or product innovation?”

  • 3

    “How does Bloomberg structure equity compensation for employees working on acquired products like Second Measure, and what is the typical liquidity timeline for Bloomberg equity?”

Community

Valuation Sentiment

Our model estimates -53% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.