+5%

est. 2Y upside i

Series A

Scentbird is a luxury fragrance subscription service.

Rank

#1921

Sector

Personal Products

Est. Liquidity

~4Y

Data Quality

Data: Medium

Equity in Scentbird offers modest expected upside (~5.2%) over a 2-year horizon, with higher risk due to early stage and dilution.

Last updated: July 19, 2026

Bull (27%)+81%

Revenue grows at 37.5% then 28.1% to $77.3M; exit multiple expands to 8x on strong IPO window and brand leadership, yielding $618.7M enterprise value. After 1x preference and 15% dilution, common equity gains 81.4%.

Base (49%)+4%

Revenue reaches $77.3M; exit multiple normalizes to 5x (comp range), giving $386.7M enterprise value. After preference and dilution, common equity gains 4.0%.

Bear (25%)-73%

Revenue disappoints or margins compress; multiple contracts to 2x, yielding $154.7M enterprise value. After preference recovery and dilution, common equity loses 73.3%.

Est. time to liquidity~4.0 years

Preference Stack Risk

moderate

Funding Intensity

10%

Total preferred liquidation preference of $29.6M represents 9.9% of enterprise value, moderate risk.

Dilution Risk

moderate

Company may require a capital raise within 2 years given runway from latest $0.82M round in 2023; estimated 15% dilution.

Secondary Liquidity

limited

Secondary market exists (implied $300M valuation), but liquidity for employees is not guaranteed.

Questions to Ask at the Interview

Strategic questions based on Scentbird's data — designed to show you've done your homework.

  • 1

    “How does Scentbird plan to acquire customers cost-effectively while competing with Sephora's sampling programs?”

  • 2

    “What is the revenue breakdown between subscriptions, full-size bottles, and other products, and which has the highest margin?”

  • 3

    “What vesting schedule and liquidity provisions (tender offers, secondary sales) are offered to employees?”

Community

Valuation Sentiment

Our model estimates +5% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.