-41%

est. 2Y upside i

E-CommerceSeries C

Rank

#3131

Sector

B2B E-commerce, Alcohol Industry

Est. Liquidity

~2Y

Data Quality

Data: Low

The equity upside over a 2-year horizon is deeply negative due to the high entry valuation ($1.01B) relative to projected revenue.

Last updated: July 19, 2026

Bull (30%)-3%

Exit multiple holds at 20x driven by successful IPO or category leadership, yielding $1.18B exit. After 20% dilution, common stock returns -2.8%.

Base (55%)-50%

Exit multiple declines to 12x converging toward high-growth public comps, yielding $710M exit. After 20% dilution, common returns -49.7%.

Bear (15%)-85%

Exit multiple compresses to 6x due to increased competition or slowing growth, yielding $355M exit. After $139M preference and 20% dilution, common returns -84.9%.

Est. time to liquidity~2.0 years

Preference Stack Risk

moderate

Funding Intensity

1380%

Total funding of $139M represents 13.8% of current valuation; non-participating preferred shares have $139M liquidation preference.

Dilution Risk

moderate

Given low capital intensity and potential need for growth capital, a 20% dilution over 2 years is assumed.

Secondary Liquidity

active

Secondary market transactions have occurred, providing some liquidity but not guaranteed.

Customer Operations — 1 role

Distributor Business — 1 role

View all 2 open roles at Provi →

Last updated: February 22, 2026

Questions to Ask at the Interview

Strategic questions based on Provi's data — designed to show you've done your homework.

  • 1

    “How does Provi's data moat protect against distributor-owned platforms like Southern Glazer's Proof?”

  • 2

    “What is the unit economics (take rate and customer lifetime value) of your largest distributor relationships?”

  • 3

    “Given the secondary market valuation at $1.01B, how do you think about equity liquidity and value creation for employees?”

Community

Valuation Sentiment

Our model estimates -41% upside. What do you think?

Anonymous. Do not share material non-public information.

Community Discussion

Comments are reviewed before they appear publicly.

0/2000

Loading comments...

Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.