+176%

est. 2Y upside i

AI & MLSeries B

Planned is the first source-to-pay service for Travel & Events accelerated by technology. Founded in 2017, Planned combines human service with AI to deliver cost-effective, scalable, and custom sourcing and booking services. Trusted by major clients including Nike, Block, and Airbnb, Planned consistently generates 13% in savings or more on multi-million dollar budgets, enabling more in-person connections with greater ROI.

Rank

#110

Sector

Event Management Software, Corporate Travel, Artificial Intelligence, Marketplaces

Est. Liquidity

~3Y

Data Quality

Data: Medium

For a job candidate, the equity offers high potential upside with 176% expected return over 2 years, but carries significant risk from valuation uncertainty and competitive pressure.

Last updated: July 19, 2026

Bull (20%)+280%

IPO window or category leadership sustains 28x multiple; capped at +300% gross per Series B stage; after 20% dilution net upside 280%.

Base (55%)+200%

Revenue grows to $96M over 2 years; multiple decays to 6x (low end of comp range); after 20% dilution net upside 200%.

Bear (25%)+40%

Multiple compresses to 3x due to Cvent competition and growth deceleration; preference stack not triggered; after 20% dilution net upside 40%.

Est. time to liquidity~3.0 years

Preference Stack Risk

severe

Funding Intensity

101500%

Total funding of $65M represents 36% of estimated $180M valuation; severe overhang limits common upside in downside scenarios.

Dilution Risk

moderate

With $35M raised in July 2024, runway likely 18-24 months; additional raise within 24 months probable, diluting 15-25%.

Secondary Liquidity

none

No secondary transactions reported; illiquid until exit.

Finance — 1 role

View all 8 open roles at Planned →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Planned's data — designed to show you've done your homework.

  • 1

    “How does Planned's AI moat compare to Cvent's scale?”

  • 2

    “What is the unit economics per corporate event booking?”

  • 3

    “Given the high burn rate, how does the company plan to achieve profitability and what is the expected timeline?”

Community

Valuation Sentiment

Our model estimates +176% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.