Persona
+7%
est. 2Y upside i
Identity verification and management platform for businesses
Rank
#1874
Sector
Identity Management
Est. Liquidity
~2Y
Data Quality
Data: MediumEquity upside is modestly positive (7.4% expected) over 2 years, driven by strong growth and potential IPO.
Last updated: July 19, 2026
Multiple expands to 12x as IPO window opens, driven by FedRAMP and Chainlink partnership, pushing revenue to $263M. Exit value $3.156B, common stock returns 73% after preference.
Multiple converges to 7x, in line with comps, as growth decelerates. Exit value $1.84B, common down 10% after preference.
Multiple compresses to 4x due to incumbent competition or macro slowdown. Exit value $1.05B, common stock loses 60% after preference.
Preference Stack Risk
highFunding Intensity
21%Total funding of $418M represents 21% of current $2B valuation, giving preferred 1x liquidation preference.
Dilution Risk
lowRecent $200M Series D likely provides 2-3 years of runway, no imminent dilutive round.
Secondary Liquidity
noneNo secondary market activity reported; liquidity expected only via IPO or acquisition.
Go-To-Market — 7 roles
- Account Executive · San Francisco
- Account Executive, Public Sector · Remote
- Account Manager, Partnerships · New York
- +4 more →
Engineering — 5 roles
- Operations Manager, Evaluations · San Francisco
- Senior Software Engineer, Engineering Internal Velocity (EIV) · San Francisco
- Senior Software Engineer, Resilience · San Francisco
- +2 more →
Revenue Operations — 5 roles
- GTM Engineer · San Francisco
- Revenue Operations Analyst · San Francisco
- Sales Development Representative (SF) · San Francisco
- +2 more →
Security — 4 roles
- Senior Security Engineer, Product · San Francisco
- Senior Software Engineer, Security · San Francisco
- Software Engineer, Ruby on Rails · San Francisco
- +1 more →
Design — 3 roles
- Brand Designer · San Francisco
- Interactive Designer · San Francisco
- Product Designer, Data Products (SF) · San Francisco
Finance — 3 roles
- Corporate Development · San Francisco
- Strategic Compensation Analyst · San Francisco
- Strategic Procurement Manager · San Francisco
IT — 2 roles
- Systems Engineer (SF) · San Francisco
- Tech Ops Analyst · San Francisco
Early Career Programs — 1 role
- Field Product Engineer · San Francisco
Legal — 1 role
- Contract Manager · San Francisco
People Operations — 1 role
- People Operations Business Partner (GTM) · San Francisco
Product — 1 role
- Data Labeler (Mexico) · Remote
Last updated: March 10, 2026
Questions to Ask at the Interview
Strategic questions based on Persona's data — designed to show you've done your homework.
- 1
“How does Persona's identity verification differ from Okta's core identity management, and what prevents Okta from expanding into this space?”
- 2
“With usage-based pricing, how do you manage unit economics as customers scale?”
- 3
“Given the preference stack and IPO timeline, what is the expected liquidity for employees and the tax implications of RSUs vs options?”
Community
Valuation Sentiment
Our model estimates +7% upside. What do you think?
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Community Discussion
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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.