OneSignal
+14%
est. 2Y upside i
Engage customers through personalized omni-channel messaging
Rank
#1727
Sector
Marketing Tech
Est. Liquidity
~4Y
Data Quality
Data: LowOneSignal presents moderate upside potential (14% expected return) but with high risk due to stale valuation, intense competition from big tech, and slowing growth.
Last updated: July 3, 2026
Bull scenario driven by IPO window opening and category leadership. Implied exit multiple expands to 10x on $52.7M revenue, yielding $527M exit, but 20% dilution reduces net upside to 88.8%.
Base scenario: exit multiple converges to 7.5x, in line with Braze multiples. Exit value $395M, 20% dilution nets 36.6% upside.
Bear scenario: multiple compresses to 4x due to incumbent competition and growth deceleration. Exit value $211M, below entry, and with dilution loss of -36.4%. Preference stack covers $84M but exit still above, so common recovers partially.
Preference Stack Risk
severeFunding Intensity
3340%Total funding of $84.3M represents 33.4% of current valuation, creating a severe preference overhang that could significantly dilute common equity in a down round.
Dilution Risk
highGiven the round age (3+ years) and no profitability, a down round or large raise is likely within 24 months, potentially diluting employees 15-25%.
Secondary Liquidity
noneNo secondary market activity indicated. Employees likely cannot sell shares until a liquidity event.
Questions to Ask at the Interview
Strategic questions based on OneSignal's data — designed to show you've done your homework.
- 1
“How does OneSignal differentiate from Braze's enterprise offerings?”
- 2
“What drives the recent revenue decline? Is it churn or pricing?”
- 3
“What is the path to IPO and liquidity for employees?”
Community
Valuation Sentiment
Our model estimates +14% upside. What do you think?
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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.