Let's Do This

letsdothis.com →

-78%

est. 2Y upside i

Series B

The online company that gets everyone offline

Rank

#4015

Sector

Sports & Fitness Marketplace

Est. Liquidity

~3Y

Data Quality

Data: Medium

Let's Do This operates in a large endurance sports market but faces significant headwinds from dominant incumbent RunSignup, which commands over 50% of new US race registrations.

Last updated: March 10, 2026

Bull (9%)+150%

Let's Do This successfully expands its marketplace globally and into new event verticals, leveraging its community and personalization algorithms to capture significant market share from fragmented competitors and even some incumbent segments. Revenue grows to $50M+ by 2028, justifying a $500M valuation at 10x revenue, providing a 150% upside from the current estimated $200M valuation.

Base (50%)+20%

Let's Do This continues to grow steadily, maintaining its niche in endurance events and expanding moderately in the US and UK. It faces ongoing pressure from dominant incumbents like RunSignup, limiting aggressive market share gains. Revenue reaches $15M-$20M by 2028, leading to an acquisition at a $240M valuation, a modest 20% upside from the current estimated $200M valuation.

Bear (41%)-70%

Intense competition from RunSignup and other well-funded platforms, coupled with slowing industry growth, severely limits Let's Do This's ability to scale. Revenue growth stalls, and the company struggles to raise further capital at a favorable valuation. An eventual exit at or below $60M wipes out most common stock value due to the $80.1M in liquidation preferences.

Est. time to liquidity~2.5 years

Preference Stack Risk

severe

Investors hold $80.1M in liquidation preferences ahead of common stock, meaning common shareholders would likely receive nothing in an exit below $80.1M.

Dilution Risk

high

With $80.1M raised on an estimated $200M valuation, further significant funding rounds could lead to substantial dilution for existing common shareholders.

Secondary Liquidity

none

There is no indication of an active secondary market or tender offers for Let's Do This equity.

View all 2 open roles at Let's Do This →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Let's Do This's data — designed to show you've done your homework.

  • 1

    “RunSignup has a dominant market share in the US endurance event registration space. How does Let's Do This plan to effectively compete and differentiate itself against such a strong incumbent, particularly given RunSignup's focus on both large and small events and its low churn rates?”

  • 2

    “With $80.1M in total funding and an estimated current revenue of ~$3.5M, what is the company's strategy for achieving profitability and demonstrating capital efficiency, especially considering the slowing industry growth in 2025?”

  • 3

    “Given the Series B funding round in 2022 and the significant liquidation preferences ($80.1M), what is the realistic timeline and expected valuation range for a liquidity event, and how does the company plan to ensure meaningful returns for common stock holders?”

Community

Valuation Sentiment

Our model estimates -78% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.