-64%

est. 2Y upside i

FinTechSeries A

Keep offers a chequing account and credit card for Canadian SMBs. Businesses get better cashback rewards on card spend, lower domestic and international wire fees, currency conversion at a fair price, and increased credit limits for working capital needs.

Rank

#864

Sector

Fintech

Est. Liquidity

~4Y

Data Quality

Data: Medium

Keep is a fast-growing fintech ($14M ARR, +383% YoY) targeting the underserved Canadian SMB banking market with tailored solutions.

Last updated: March 10, 2026

Bull (21%)+400%

Keep successfully expands its market penetration in Canada, leveraging its tailored solutions and AI automation to capture significant share from legacy banks and outcompete US-based fintechs. ARR grows to $70M+ by 2028, justifying a $1.5B+ valuation at 20x ARR.

Base (46%)+75%

Keep continues to grow steadily within the Canadian SMB market, establishing itself as a strong niche player but facing ongoing competition from incumbents and larger fintechs. ARR reaches $35M by 2028, leading to a $525M valuation at 15x ARR.

Bear (33%)-75%

Increased regulatory hurdles, aggressive moves by legacy banks, or superior offerings from well-funded competitors like Brex and Ramp lead to stalled growth and market share loss. ARR stagnates at $18M by 2028, resulting in a down round to a $75M valuation, significantly impacting common stock value due to liquidation preferences.

Est. time to liquidity~4.0 years

Preference Stack Risk

moderate

Investors hold $28M in liquidation preferences ahead of common stock, representing 9.33% of the estimated $300M valuation.

Dilution Risk

high

As a Series A-1 company, Keep will likely undergo several more funding rounds (Series B, C, etc.) before an exit, leading to significant future dilution for common shareholders.

Secondary Liquidity

none

Given the Series A-1 stage, there are currently no active secondary markets or tender offers for employee equity.

View all 2 open roles at Keep →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Keep's data — designed to show you've done your homework.

  • 1

    “Given the high incumbent threat from established Canadian banks and well-funded global players like Brex and Ramp, how does Keep plan to maintain its competitive moat and differentiate beyond its Canadian-specific focus?”

  • 2

    “With $14M ARR and 383% YoY growth, what are the key drivers for scaling customer acquisition and revenue, and how do you plan to achieve your goal of 100,000 businesses by 2027?”

  • 3

    “As a Series A-1 company, what is the anticipated timeline for a liquidity event, and how does Keep plan to manage potential dilution for employees through future funding rounds?”

Community

Valuation Sentiment

Our model estimates -64% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.