-69%

est. 2Y upside i

Rank

#1450

Sector

Business Services

Est. Liquidity

~6Y

Data Quality

Data: Low

Hoist presents a moderate upside opportunity, but with a higher risk profile primarily due to the severe preference stack ($14.7M in funding on an assumed $40M valuation).

Last updated: March 10, 2026

Bull (25%)+300%

Hoist successfully expands its managed sales platform to multiple home services verticals beyond painting, achieving significant market penetration and strong brand recognition. This drives revenue to over $100M by 2028, justifying a $160M+ valuation (4x current assumed valuation) as a leader in performance-based home services enablement.

Base (40%)+50%

Hoist maintains steady growth within the painting business sector, refining its technology and sales processes. It captures a solid niche but faces ongoing competition from traditional lead generation platforms. Revenue reaches approximately $40M by 2028, leading to a $60M valuation, offering moderate returns for common shareholders above the preference stack.

Bear (35%)-80%

Increased competition from established lead generation platforms or new entrants offering similar performance-based models erodes Hoist's market share. The small team struggles to scale operations efficiently, leading to slower-than-expected growth and a down round to $8M. Given the $14.7M in liquidation preferences, common stock holders would receive little to no return.

Est. time to liquidity~6.0 years

Preference Stack Risk

severe

With $14.7M in total funding on an assumed current valuation of $40M, investors hold approximately 36.75% of the company in liquidation preferences, significantly impacting common stock value in lower exit scenarios.

Dilution Risk

high

As an early-stage company, Hoist is likely to require additional funding rounds, which will lead to further dilution for existing equity holders.

Secondary Liquidity

none

Given its early stage and private status, there is currently no active secondary market or tender offers for Hoist's equity.

Questions to Ask at the Interview

Strategic questions based on hoist's data — designed to show you've done your homework.

  • 1

    “Given the competitive landscape with established lead generation platforms like HomeAdvisor and Thumbtack, how does Hoist plan to maintain and expand its competitive moat beyond its current performance-based model?”

  • 2

    “With a relatively small team of 12 employees and $14.7M in funding, what are the key operational and scaling challenges you anticipate in the next 24 months, and how is the company addressing them?”

  • 3

    “Considering the company's funding history and the current market conditions, what is the realistic timeline and strategy for a liquidity event for employees holding equity?”

Community

Valuation Sentiment

Our model estimates -69% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.