+61%

est. 2Y upside i

Sales & MarketingSeries B

Haus’ industry-leading incrementality platform enables the world’s most recognizable brands to run powerful incrementality experiments and allocate budget efficiently to maximize growth and profitability – with privacy-durable, trustworthy, and impactful business results.

Rank

#830

Sector

Marketing Technology

Est. Liquidity

~4Y

Data Quality

Data: Medium

Based on current valuation of $435.7M and projected revenue growth, equity offers a probability-weighted upside of ~61% over 2 years.

Last updated: July 3, 2026

Bull (10%)+177%

Bull case: Haus achieves category leadership, drives multiple expansion to 15x on $93.3M revenue, exit ~$1.4B, but upside reduced 20% for dilution. Key driver: IPO window or breakthrough with major customers like Intuit.

Base (45%)+91%

Base case: Exit multiple converges to ~10x, inline with comps, exit ~$933M, net of 20% dilution. Reflects steady growth but competitive pressure from incumbents.

Bear (45%)+6%

Bear case: Multiple compresses to 5x due to competition from Meta's GeoLift and Nielsen, exit ~$467M, minimal upside after dilution. Preference stack absorbs some but common still positive.

Est. time to liquidity~4.0 years

Preference Stack Risk

moderate

Funding Intensity

1410%

Total preferred stock of $61.65M represents 14.1% of current valuation, moderate overhang.

Dilution Risk

high

Given high cash burn and growth needs, additional financing likely within 24 months, leading to 20% dilution.

Secondary Liquidity

none

No secondary market trades reported.

Go-to-Market — 10 roles

Product — 2 roles

Corporate — 1 role

Science — 1 role

View all 14 open roles at Haus →

Last updated: February 22, 2026

Questions to Ask at the Interview

Strategic questions based on Haus's data — designed to show you've done your homework.

  • 1

    “How does Haus's synthetic control methodology compare to Meta's GeoLift in terms of accuracy and cost?”

  • 2

    “What is the typical sales cycle and churn rate for your median contract value?”

  • 3

    “How do you think about equity dilution for employees given the need for future capital?”

Community

Valuation Sentiment

Our model estimates +61% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.