+2%

est. 2Y upside i

Series D+

Rank

#1992

Sector

AdTech

Est. Liquidity

~3Y

Data Quality

Data: Low

GumGum has solid fundamentals and a defensible niche, but stale data and high competitive risk from incumbents limit expected upside to ~2.3% over 2 years.

Last updated: July 3, 2026

Bull (17%)+80%

IPO or acquisition re-rates multiple to 8x on $171M rev, driven by cookie-deprecation tailwinds and strong moat. Probabilities adjusted down due to high incumbent threat.

Base (38%)+19%

Multiple converges to 5.5x inline with public comps; revenue grows to $171M; 15% dilution from assumed future raise reduces upside.

Bear (45%)-42%

Multiple compresses to 3x as big tech and DV/IAS tighten competition; revenue underperforms; 15% dilution exacerbates downside.

Est. time to liquidity~3.0 years

Preference Stack Risk

high

Funding Intensity

1910%

Total funding $134M on $700M valuation creates a 19% preferred overhang; common equity is subordinate in downside.

Dilution Risk

low

Company is profitable, reducing need for near-term dilutive financing; 15% dilution assumed conservatively.

Secondary Liquidity

none

No secondary market transactions detected; liquidity likely via IPO or M&A.

Other — 32 roles

View all 32 open roles at GumGum →

Last updated: February 22, 2026

Questions to Ask at the Interview

Strategic questions based on GumGum's data — designed to show you've done your homework.

  • 1

    “How does GumGum plan to differentiate against walled gardens (Google, Meta) and large verification players (DV, IAS) as the cookie deprecation unfolds?”

  • 2

    “What is the revenue mix between programmatic/ managed services and SaaS/API licensing, and how has it evolved?”

  • 3

    “Given the stale valuation, what is the expected timeline and vehicle for liquidity (IPO, M&A)?”

Community

Valuation Sentiment

Our model estimates +2% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.