-20%
est. 2Y upside i
Founded in 2022, Fay helps people improve their health and wellbeing through food and their relationship with it. The insurance-friendly nutrition therapy support platform offers virtual or in-person access to the right RD for individuals’ unique goals and circumstances, with most people paying $0 out-of-pocket.
Rank
#612
Sector
Healthcare Technology
Est. Liquidity
~3Y
Data Quality
Data: HighFay presents a moderate upside opportunity for a job seeker.
Last updated: March 10, 2026
Fay significantly expands its network of dietitians and insurance partnerships, leveraging its AI platform to capture a leading share of the growing personalized nutrition market. Revenue scales to $200M+ by 2028, justifying a $1.75B valuation at a healthy multiple, driven by strong outcomes and cost savings for payers.
Fay maintains its strong growth trajectory, competing effectively against rivals like Nourish and Berry Street. Revenue reaches $100M-$120M by 2028, leading to an acquisition or IPO at a valuation of $875M, representing solid but not explosive returns.
Increased competition, slower-than-expected market adoption, or regulatory headwinds hinder Fay's growth. Revenue stalls below $70M, leading to a down round or acquisition at a significantly reduced valuation of $175M, resulting in substantial loss of common stock value due to liquidation preferences.
Preference Stack Risk
moderateFunding Intensity
15%Investors hold $75M in liquidation preferences ahead of common shareholders, representing 15.0% of the current valuation.
Dilution Risk
moderateAs a Series B company, Fay will likely need at least one more significant funding round (Series C or D) before a potential liquidity event, which will lead to further dilution for common shareholders.
Secondary Liquidity
noneThere is no publicly known active secondary market or tender offers for Fay's equity.
Other — 8 roles
- Business Operations · SF or NYC
- Data Analyst · NYC or SF
- Executive Assistant to the CEO · NYC
- +5 more →
Last updated: February 22, 2026
Questions to Ask at the Interview
Strategic questions based on Fay's data — designed to show you've done your homework.
- 1
“Given the intense competition from companies like Nourish and Berry Street, how does Fay plan to further differentiate its offering and maintain its market leadership in the next 2-3 years?”
- 2
“With $50M in revenue and a $3.7B SAM, what are the key strategic initiatives Fay is pursuing to accelerate market penetration and achieve its next revenue milestones, particularly in light of new CMS models like ACCESS?”
- 3
“As a Series B company, what is the anticipated timeline for a liquidity event (IPO or acquisition), and how is the company thinking about managing potential employee equity dilution in future funding rounds?”
Community
Valuation Sentiment
Our model estimates -20% upside. What do you think?
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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.