-18%

est. 2Y upside i

Series A

Cratejoy is the platform for subscriptions

Rank

#2711

Sector

Subscription Commerce Platform

Est. Liquidity

~3Y

Data Quality

Data: Low

Cratejoy's equity offers limited upside potential over 2 years due to a stale $25.6M valuation, high preference overhang ($11.2M total funding), and no visibility into revenue or growth.

Last updated: July 21, 2026

Bull (20%)+20%

Multiple holds at 5x on projected revenue of $6.9M, giving exit value $34.5M (35% gross upside). After 15% dilution, net upside 19.8%.

Base (50%)-7%

Multiple converges to 4x (comp average) on $6.9M revenue, exit $27.6M (7.8% gross upside). After 15% dilution, net -7.2%.

Bear (30%)-61%

Multiple compresses to 2x on $6.9M revenue, exit $13.8M (46% gross loss). After 15% dilution and preference overhang, common recovers little, net -61.1%.

Est. time to liquidity~3.0 years

Preference Stack Risk

severe

Funding Intensity

44%

Total funding of $11.2M represents 44% of current valuation, creating a severe preference overhang.

Dilution Risk

moderate

No recent funding rounds, but company may need capital; assumed 15% dilution from a future raise.

Secondary Liquidity

none

No secondary market activity or implied valuation from secondary trades.

Questions to Ask at the Interview

Strategic questions based on Cratejoy's data — designed to show you've done your homework.

  • 1

    “How does Cratejoy differentiate from Shopify's native subscription tools?”

  • 2

    “What is the current revenue run rate and growth trajectory?”

  • 3

    “Has the company considered a secondary sale to provide liquidity?”

Community

Valuation Sentiment

Our model estimates -18% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.