-77%

est. 2Y upside i

CybersecuritySeries A

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc.

Rank

#3074

Sector

Cybersecurity

Est. Liquidity

~4Y

Data Quality

Data: Medium

Cloaked operates in a rapidly expanding identity protection market, offering a comprehensive suite of privacy tools.

Last updated: March 10, 2026

Bull (15%)+200%

Cloaked successfully expands its comprehensive privacy platform, leveraging AI-powered features and data removal to capture significant market share from less integrated competitors. This drives annual revenue to over $30M by 2028, justifying a $525M valuation at a 17.5x revenue multiple, leading to a strong exit.

Base (45%)+50%

Cloaked maintains its growth trajectory in the consumer identity protection market, steadily acquiring subscribers through its differentiated offering. Revenue grows to approximately $15M by 2028, leading to an acquisition or IPO at a $262.5M valuation, representing a moderate return for equity holders.

Bear (40%)-70%

Intense competition from well-funded incumbents and direct rivals, coupled with high customer acquisition costs, stifles Cloaked's growth. Revenue stagnates around $10M, leading to a down round or a distressed acquisition at a $52.5M valuation, severely impacting common stock value due to liquidation preferences.

Est. time to liquidity~3.5 years

Preference Stack Risk

severe

Investors hold $65M in liquidation preferences ahead of common stock. In an exit at or below the estimated $175M valuation, common stock holders would receive value only after the $65M preference is paid out.

Dilution Risk

high

As a Series B company, Cloaked will likely require at least one more significant funding round (Series C or later) before an IPO or large acquisition, implying further dilution for existing equity holders.

Secondary Liquidity

none

There is no public information indicating active secondary markets or tender offers for Cloaked's equity.

Questions to Ask at the Interview

Strategic questions based on Cloaked's data — designed to show you've done your homework.

  • 1

    “How does Cloaked plan to effectively compete and differentiate its comprehensive privacy solution against established identity protection services like NortonLifeLock and Experian, particularly regarding customer acquisition and retention in this crowded market?”

  • 2

    “Given the estimated $7M in annual revenue and the recent $31M 'Later Stage VC' funding round, what is the company's strategy for achieving significant revenue growth and improving its valuation multiple in the next 2-3 years?”

  • 3

    “With $65M in total funding and a likely Series B stage, what is the anticipated timeline and strategy for a liquidity event (e.g., IPO or acquisition), and how does the company plan to manage potential dilution for employees in future funding rounds?”

Community

Valuation Sentiment

Our model estimates -77% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.