-45%

est. 2Y upside i

CybersecuritySeries C

Rank

#3466

Sector

Smart Home Security

Est. Liquidity

~2Y

Data Quality

Data: Medium

August operates as a brand within the publicly traded Fortune Brands Innovations (FBIN), having been acquired from ASSA ABLOY in December 2022.

Last updated: March 10, 2026

Bull (20%)+100%

August successfully leverages Fortune Brands Innovations' extensive distribution and R&D capabilities, significantly expanding its market share through new product launches (e.g., Matter-over-Thread compatibility) and deeper smart home integrations. The August business unit's revenue grows to $200M+ within two years, justifying an internal valuation of $500M, representing a 2x return on the assumed current valuation.

Base (45%)+20%

August maintains its competitive position within the smart home security market, benefiting from Fortune Brands Innovations' resources but facing ongoing competition from established players. Revenue grows steadily to $120M-$140M, supporting an internal valuation of approximately $300M, a modest upside from the assumed current valuation.

Bear (35%)-40%

Intensified competition from dominant incumbents like Ring (Amazon) and Arlo, coupled with potential commoditization of smart lock hardware, leads to slower-than-expected growth or market share erosion for August. Revenue stagnates or slightly declines, resulting in a lower internal valuation of approximately $150M, representing a 40% downside from the assumed current valuation.

Est. time to liquidity~2.0 years

Dilution Risk

low

As a business unit within a publicly traded company, August is not expected to undergo further external funding rounds that would directly dilute its specific equity. Any dilution would be related to the parent company's (FBIN) overall equity strategy.

Secondary Liquidity

none

There is no direct secondary market for equity specifically in the August business unit. If the equity is in Fortune Brands Innovations, it would have public market liquidity.

Engineering — 8 roles

Marketing — 3 roles

Sales — 2 roles

Customer Experience — 1 role

View all 16 open roles at August →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on August's data — designed to show you've done your homework.

  • 1

    “How does August differentiate its smart lock offerings from competitors like Ring and Arlo, particularly given their broader smart home ecosystems and significant resources?”

  • 2

    “What are the key growth initiatives for the August brand within Fortune Brands Innovations over the next 2-3 years, and how will success be measured for the business unit?”

  • 3

    “Could you explain the nature of the equity being offered (e.g., FBIN RSUs, phantom equity tied to August's performance) and the expected timeline for any liquidity events or performance-based payouts related to the August business unit?”

Community

Valuation Sentiment

Our model estimates -45% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.