-65%

est. 2Y upside i

Sales & MarketingSeries B

Attio is the AI-native CRM for the next era of companies. Built to adapt to any business, Attio gives companies the power to understand every customer, automate at scale, and build their go-to-market systems exactly as they need. 1000s of companies, including AI leaders like Lovable, Granola, Modal, and Replicate use Attio to power their go-to-market.

Rank

#1926

Sector

CRM

Est. Liquidity

~3Y

Data Quality

Data: High

Attio presents a moderate upside opportunity driven by its strong 300% YoY growth and innovative AI-native CRM approach in a large market.

Last updated: March 10, 2026

Bull (25%)+250%

Attio leverages its AI-native architecture and flexible data model to capture significant market share from legacy CRMs, particularly in the mid-market and emerging enterprise segments. Continued rapid product innovation, including advanced AI features like "Ask Attio" and the Developer Platform, drives revenue to over $90M by 2028, justifying a $1.4B valuation at a healthy 15x revenue multiple.

Base (30%)+50%

Attio maintains strong growth in its niche (startups, tech, VC) but faces increasing competition from incumbents like Salesforce and HubSpot, who integrate similar AI capabilities. Revenue grows steadily to approximately $45M by 2028, leading to an exit valuation of $600M, representing a moderate 13x revenue multiple.

Bear (45%)-60%

AI features become commoditized, and dominant incumbents rapidly integrate advanced AI, diminishing Attio's differentiation. Enterprise sales prove more challenging than expected, slowing growth. Revenue stalls at around $27M by 2028, and a down round or acquisition at a $160M valuation (6x revenue) results in significant value erosion for common shareholders due to the substantial liquidation preferences.

Est. time to liquidity~3.0 years

Preference Stack Risk

high

Investors hold $116M in liquidation preferences, representing 29% of the assumed $400M valuation. In an exit at or below $116M, common shareholders would receive little to nothing.

Dilution Risk

high

As a Series B company, Attio will likely require at least one or two more significant funding rounds before an IPO or major acquisition, leading to further dilution for existing equity holders.

Secondary Liquidity

none

There is no public information suggesting an active secondary market or tender offers for Attio's equity.

Engineering — 11 roles

GTM — 11 roles

Marketing — 2 roles

Open Applications — 1 role

Product — 1 role

View all 26 open roles at Attio →

Last updated: March 10, 2026

Questions to Ask at the Interview

Strategic questions based on Attio's data — designed to show you've done your homework.

  • 1

    “How is Attio planning to sustain its competitive advantage against dominant incumbents like Salesforce and Microsoft as they rapidly integrate advanced AI capabilities into their CRM platforms?”

  • 2

    “Given the impressive 300% YoY growth and ~$15M in revenue, what are the key strategic initiatives to scale the business to ~$90M+ ARR within the next 2-3 years, particularly in navigating enterprise sales complexity?”

  • 3

    “With $116M in total funding and the company in its Series B stage, what is the anticipated timeline for a liquidity event (IPO or acquisition), and how is the company thinking about managing potential future dilution for employees holding common stock or options?”

Community

Valuation Sentiment

Our model estimates -65% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.