+4%

est. 2Y upside i

Sales & MarketingSeries C

Rank

#3604

Sector

Digital Advertising, Marketing Automation

Est. Liquidity

~3Y

Data Quality

Data: Low

AdRoll (NextRoll) is a mature private company with substantial revenue (~$375M) and a moderate competitive moat, operating in a large digital advertising market.

Last updated: March 10, 2026

Bull (15%)+100%

AdRoll successfully pivots to first-party data solutions, expands its ABM and Connected TV offerings, and gains significant market share from smaller competitors, pushing revenue to $750M+ by 2028 and justifying a $2.6B+ valuation at 3.5x revenue, leveraging its AI and data foundation.

Base (45%)+20%

AdRoll maintains its market position in retargeting and marketing automation, achieving moderate growth to ~$450M revenue by 2028. The company navigates cookie deprecation challenges with some success, leading to an acquisition or IPO at a $1.56B valuation, slightly above current levels.

Bear (40%)-50%

Google's third-party cookie deprecation severely impacts AdRoll's core retargeting business, and dominant incumbents aggressively capture market share. Revenue growth stalls, leading to a down round or acquisition at a significantly reduced valuation of $650M, wiping out a substantial portion of common stock value.

Est. time to liquidity~3.0 years

Preference Stack Risk

moderate

Investors hold $164M in liquidation preferences ahead of common stock. In an exit at or below $1.3B, common stock value would be significantly impacted after these preferences are paid out.

Dilution Risk

moderate

While the last equity round was in 2014, future funding rounds (e.g., pre-IPO) could still lead to further dilution for common shareholders.

Secondary Liquidity

limited

Search results indicate 'limited or unavailable' secondary market activity and 'low market activity' with 'no buyers or sellers of NextRoll at this time'.

View all 5 open roles at Adroll →

Last updated: February 18, 2026

Questions to Ask at the Interview

Strategic questions based on Adroll's data — designed to show you've done your homework.

  • 1

    “How is NextRoll specifically addressing the challenges posed by Google's third-party cookie deprecation and the Privacy Sandbox initiative, and what is the timeline for these solutions to become fully effective?”

  • 2

    “Given the high incumbent threat from Google and Facebook, what are AdRoll's key differentiators and long-term strategy to maintain and grow market share in multi-channel digital advertising and ABM?”

  • 3

    “With the recent CEO change, what are the immediate strategic priorities for NextRoll, and how do these plans align with a potential liquidity event for employees in the next 2-4 years?”

Community

Valuation Sentiment

Our model estimates +4% upside. What do you think?

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Disclaimer: This analysis is AI-generated and does not constitute financial or career advice. Always conduct your own due diligence.